1 고수일, "직무동기의 다차원적 구조" 34 (34): 1339-1363, 2005
2 김계수, "인과분석 연구방법론" 도서출판 청람 2006
3 White, L., "Why customer stay: reasons and consequences of inertia in financial services" 14 (14): 183-194, 2004
4 Deci, E. L., "The "What" and "Why" of goal pursuits: human need and the self-determination of behavior" 11 : 227-268, 2000
5 Colgate, M., "Switching barriers in consumer markets: an investigation of the financial services industry" 18 (18): 332-347, 2001
6 Bandura, A., "Social Foundations of Thought and Action: A Social Cognitive Theory" Prentice-Hall 1986
7 Ryan, R. M., "Psychological needs and the facilitation of integrative processes" 63 : 397-427, 1995
8 Ruyter, D. K., "On the relationship between perceived service quality, service loyalty and switching costs" 9 (9): 436-453, 1998
9 Hair, J. F. Jr., "Multivariate Data Analysis" Prentice-Hall 1998
10 Chintagunta, P. K., "Investigating the effects of Marketing variables and unobserved heterogeneity in a multinomial profit model" 13 : 1-15, 1996
1 고수일, "직무동기의 다차원적 구조" 34 (34): 1339-1363, 2005
2 김계수, "인과분석 연구방법론" 도서출판 청람 2006
3 White, L., "Why customer stay: reasons and consequences of inertia in financial services" 14 (14): 183-194, 2004
4 Deci, E. L., "The "What" and "Why" of goal pursuits: human need and the self-determination of behavior" 11 : 227-268, 2000
5 Colgate, M., "Switching barriers in consumer markets: an investigation of the financial services industry" 18 (18): 332-347, 2001
6 Bandura, A., "Social Foundations of Thought and Action: A Social Cognitive Theory" Prentice-Hall 1986
7 Ryan, R. M., "Psychological needs and the facilitation of integrative processes" 63 : 397-427, 1995
8 Ruyter, D. K., "On the relationship between perceived service quality, service loyalty and switching costs" 9 (9): 436-453, 1998
9 Hair, J. F. Jr., "Multivariate Data Analysis" Prentice-Hall 1998
10 Chintagunta, P. K., "Investigating the effects of Marketing variables and unobserved heterogeneity in a multinomial profit model" 13 : 1-15, 1996
11 Ryan, R. M., "Intrinsic and extrinsic motivations: classic definitions and new directions" 25 : 54-69, 2000
12 Deci, E. L., "Intrinsic Motivation and Self-Determination in Human Behavior" Plenum 1985
13 Colgate, M., "Inertia in Services" Monash University 4-, 1999
14 Thomson, M., "Human brands: investigating antecedents to consumers' strong attachments to celebrities" 70 : 104-119, 2006
15 Seligman, M. E. P., "Helplessness" Freeman 1975
16 Colgate, M., "Developing a comprehensive picture of service failure" 12 (12): 215-233, 2001
17 Dick, A., "Customer loyalty: toward an integrated conceptual framework" 22 (22): 99-113, 1994
18 Solomon, M. R., "Consumer Behaviour: A European Perspective" Person Education 2002
19 Solomon, M. R., "Consumer Behavior: Buying, Having and being" Paramount Publishing 240-, 1994
20 Assael, H., "Consumer Behavior and Marketing Action" Southwestern College Publishing 149-, 1998
21 Warner, M., "Banking on inertia" 127 (127): 60-, 2001
22 Huang, M. H., "Are consumers inherently or situationally brand-loyal? a set intercorrelation account for conscious brand loyalty and non-conscious inertia" 16 (16): 523-544, 1999