모바일 기부 앱의 사용 의도에 영향을 미치는 요인에 관한 실증 연구

목차 (Table of Contents)

• 요약
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• 2.1 공익연계 마케팅
• 2.2 모바일 기부 앱
• 2.3 모바일 기부 앱과 공익연계 마케팅
• Ⅲ. 연구 가설, 방법 및 결과
• 3.1 연구가설
• 3.2 연구방법
• 3.3 결과
• 3.4 추가실험
• Ⅳ. 결론
• 4.1 연구의 시사점
• 4.2 한계점 및 향후 연구과제
• 참고문헌
• Abstract

참고문헌 (Reference)

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