서비스 혁신의 선행요인에 관한 연구 : 서비스 지배적 논리와 자원 우위 이론을 중심으로

목차 (Table of Contents)

• 요약
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• 2.1 서비스 지배적 논리와 자원 우위 이론
• 2.2 서비스 혁신과 서비스 혁신 차원
• Ⅲ. 연구모델 및 연구가설
• 3.1 연구모델
• 3.2 연구가설
• Ⅳ. 연구 방법
• 4.1 주요 변수 측정
• 4.2 데이터 수집 및 표본 특성
• Ⅴ. 분석 결과
• 5.1 측정모델 평가
• 5.2 구조모델 평가 및 가설검정
• Ⅵ. 결론 및 시사점
• 6.1 결과 논의 및 시사점
• 6.2 연구의 한계점 및 향후 연구 방향
• 참고문헌
• <부록> 연구 개념의 정의 및 측정 항목
• Abstract

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