The purpose of the present research was to analyse, for a sample of female college students by Korean and American, the preferred style of clothing with body cathexis. The respondents were 242 Korean and 145 American female volunteers, aged 18 to 27, ...
The purpose of the present research was to analyse, for a sample of female college students by Korean and American, the preferred style of clothing with body cathexis. The respondents were 242 Korean and 145 American female volunteers, aged 18 to 27, who were enrolled at Kwangju and Catholic University of Korea and Cornell University in the Unites States. The questionnaire was composed of three sections body size, body cathexis and the preferred style of clothing. Sixteen items of twenty-six items of the preferred style of clothing showed a significant difference between Korean and American. Korean students didn`t like a bulky fabric and a bright color than American do. American students like a effect of accessories and clothing to emphasize my bust line and care about sleeve shape, skirt length, skirt shape than Korean do. Korean students were more dissatisfied with their body than American female students. There was a negative relationship between body cathexis and preference of tight skirt both Korean and American female students. There was a positive relationship among body cathexis and preference of outfit and preference of garment of polished silhouette by Korean female students, a positive relationship among preference of fitted waist and design to emphasize bust line.