의류소비성향에 따른 소비유형분석 = 20대 신세대 여성을 중심으로

다국어 초록 (Multilingual Abstract)

The purpose of this study was to find out the clothing-consumption propensity(CCP) and to classify consumption types in CCP and to compare the classfied groups on their consumer characteristics among Korean female X-generation. The survey method was conducted for this study. The subjects are 477 Koran female X-generation, whose age ranges from 18 to 29 and who reside in Seoul and its adjoined areas. The span of the survey was February through March in 1998, the results were analyzed by using of SPSS/PC+ package. 1. The clothing consumption motives among the female X-generation were the sensuous satisfaction for posession motive, the were practical necessity of the purcahse successively in order. The clothing consumption attitude were thr practical electicism, the effective value, the favorable attitude on low price goods toward sale items and the self-control over their consumption. 2. According to the CCP, consumers were classified into five groups: eclectic and practical group, ostentatious and extravagant group, passive and economical group sensuous and practical group and, sale-fond group. The respective group showed significant difference in the nine factors of the CCP. 3. Consumtion type group had significantly difference in lifestyle among consumer factor and materialistic propensity, influence of economic recession follow consumption among social influence factors.