글로벌 한류의 확산과 한국 드라마 산업의 재편에 관한 연구 - 2005년 <대장금> 해외 수출에서 2016년 넷플릭스 국내 진출 직전까지 = A study on the Global Expansion of Hallyu and the Restructuring of the Korean Drama Industry - From the Global Broadcast of Dae Jang Geum to the Threshold of Netflix's Entry into Korea in 2016 -

다국어 초록 (Multilingual Abstract)

From 2005 to 2015, Korean television dramas laid the groundwork for becoming global content through multidimensional transformations in production environments, narrative structures, genre strategies, and distribution methods. This study analyzes the industrial shifts and the transitions in content styles of Korean dramas during this period to elucidate the status they acquired as key cultural exports of the Korean Wave (Hallyu) in the global market. In particular, the paper presents concrete case studies centered on the introduction of digital technology, the proliferation of pre-production systems, the increase in overseas co-productions, the diversification of genre combinations, and the shift toward platform-based distribution systems. Furthermore, the study aims to shed light on the interaction between the internal changes of the drama industry and the external viewing environment, and how this interplay contributed to the global diffusion of Korean Wave content.