확장된 목표지향적 행동모형을 적용한 퍼블릭 골프장 이용객의 행동의도 예측 = Predicting Behavioral Intentions for Visitors to Public Golf Course Using Extended Model of Goal-directed Behavior

다국어 초록 (Multilingual Abstract)

The purpose of this study was to understand public golf course visitors` behavioral intentions using an Extended Model of Goal-directed Behavior(EMGB) that adds new construct of prior knowledge. For this purpose, this study used convenience sampling method to those who visited public golf course(n=277) in Kyonggi-do, Kangwon-do, Chungcheongbuk-do. These data were processed using SPSS 18.0 and AMOS 18.0 and to verify individual hypothesis. The research results may be summarized as follows. First, the results of the EMGB indicated that perceived behavioral control had the strongest relationship with public golf course visitors` intention to play golf, followed by desire. Second, desire was determined by mainly subject norm, positive anticipated emotion, frequency of past behavior, attitude and prior knowledge. The findings of this study will shed light on a better understanding of the decision-making processes of public golf course visitors.

참고문헌 (Reference)

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