Buy this book : studies in advertising and consumption

목차 (Table of Contents)

• CONTENTS
• List of illustrations = ⅷ
• Notes on contributors = ⅹ
• Introduction = 1
• Part Ⅰ Theories and histories
• 1 PATHS TO MASS CONSUMPTION : BRITAIN AND THE USA SINCE 1945 / Frank Mort = 15
• 2 FRAMING ADVERTISING : CULTURAL ANALYSIS AND THE INCRIMINATION OF VISUAL TEXTS / Mica Nava = 34
• 3 CONSUMER CULTURE AND THE POLITICS OF NEED / Don Slater = 51
• 4 THE BENETTON-TOSCANI EFFECT : TESTING THE LIMITS OF CONVENTIONAL ADVERTISING / Pasi Falk = 64
• Part Ⅱ The advertising industry : transitions, processes and reflexivity
• 5 INVESTMENTS IN THE IMAGINARY CONSUMER : CONJECTURES REGARDING POWER, KNOWLEDGE AND ADVERTISING / Celia Lury ; Alan Warde = 87
• 6 ADVERTISING EXECUTIVES AS MODERN MEN : MASCULINITY AND THE UK ADVERTISING INDUSTRY IN THE 1980s / Sean Nixon = 103
• 7 CAPITAL'S CULTURAL STUDY : MARKETING POPULAR ETHNOGRAPHY OF US LATINO CULTURE / Roberta I. Astroff = 120
• Part Ⅲ Case studies: campaigns and products
• 8 IMAGE POLITICS : NEGATIVE ADVERTISING STRATEGIES AND THE ELECTION AUDIENCE / Stephen Kline = 139
• 9 KEEPING MRS DAWSON BUSY : SAFE SEX, GENDER AND PLEASURE lN CONDOM ADVERTISING SINCE 1970 / Paul Jobling = 157
• 10 TRANSNATlONAL PUBLISHING : THE CASE OF ELLE DECORATION / Barbara Usherwood = 178
• 11 ADDRESSING THE PUBLIC : TELEVISION, CONSUMPTION AND THE FAMILY IN AUSTRIA IN THE 1950s AND 1960s / Monika Bernold ; Andrea Ellmeier = 191
• Part Ⅳ Textual strategies
• 12 RESORT TO NOSTALGIA : MOUNTAINS, MEMORIES AND MYTHS OF TIME / Andrew Wernick = 207
• 13 LISTEN TO BRITAIN : MUSIC, ADVERTISING AND POSTMODERN CULTURE / Andrew Blake = 224
• 14 ADVERTISING AND THE MODULATION OF NARCISSISM : THE CASE OF ADULTERY / lain MacRury = 239
• Part Ⅴ Readers as producers of meaning
• 15 LEAKY BOUNDARIES : INTERTEXTUALITY AND YOUNG ADULT EXPERIENCES OF ADVERTISING / Stephanie O'Donohoe = 257
• 16 CYNICISM AND AMBIGUITY : BRITISH CORPORATE RESPONSIBILITY ADVERTISEMENTS AND THEIR READERS IN THE 1990s / Kim Christian Schrøder = 276
• 17 (AD)DRESSING THE DYKE : LESBIAN LOOKS AND LESBIANS LOOKING / Reina Lewis ; Katrina Rolley = 291
• Part Ⅵ Consumption and identity
• 18 'POWER DRESSING' AND THE CONSTRUCTION OF THE CAREER WOMAN / Joanne Entwistle = 311
• 19 CONSUMPTION AND IDENTITY BEFORE GOING TO COLLEGE, 1970-93 / Michael Smee = 324
• 20 WHEN THE MEANING IS NOT A MESSAGE : A CRITIQUE OF THE CONSUMPTION AS COMMUNICATION THESIS / Colin Campbell = 340
• Index = 352