Google Trends를 활용한 일본의 신어(新語)･유행어(流行語) 분석 - 2011년부터 2020년을 대상으로 - = Analysis of neologisms and buzzwords in Japan using Google Trends - from 2011 to 2020 -

다국어 초록 (Multilingual Abstract)

In this study, using Google Trends, the ten-year (2011–2020) trends in neologisms and buzzwords were analysed, and their appearance patterns by field were investigated.
First, graph models from Google Trends were classified as mountain models or wave models, and the neologisms and buzzwords associated with each model were presented. The mountain model is a model in which prominent vertices appear once or twice, and it was confirmed that the graph, which remained at a very low point prior to the occurrence of a particular issue, formed a vertex upon the occurrence of the issue. The wave model excludes the mountain model and is a type of model with multiple vertices or a gentle curve. This model can be seen as one that mainly represents words that have attracted attention over a long period of time.
Following that, neologisms and buzzwords were classified into “politics and economics,” “society and culture,” “broadcasting,” and “sports,” and the fields to which they corresponded were investigated.
Every year, terms in the field of “politics and economics” were nominated for Google Trends, and many of them were directly related to Shinzo Abe, who was Prime Minister at the time, or to government policies and laws.
The most neologisms and buzzwords in the field of “society and culture” were terms such as symbolic buildings or terms that can read the changes of the times – “Tokyo Solamachi (東京ソラマチ, 2012)” and “Reiwa Era (令和, 2019)” – or terms related to the environment.
Broadcasting terms mainly consisted of the titles of popular TV series or shows or lines used by actors or actresses or entertainers to draw attention.
In the field of “sports,” it was confirmed that, when compared to Korea, terms related to sports in more diverse fields were chosen, and terms in this field were always chosen during the season of the corresponding sport or in years when international games, such as the World Cup, were held.

참고문헌 (Reference)

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