플래그쉽 스토어에 나타나는 경험디자인 특성 연구 = Characteristic of Experience Design in Flagship Stores - Focus on Flagship Stores of Luxury Brand in Korea Market

다국어 초록 (Multilingual Abstract)

Recently, our rapid entrance into emotional society helps intangible designs like service, experience, and emotion to be occurred on the market. Consequently, firms have introduced flagship stores so as to narrow the gap between themselves and customers. To convey brand identity to customers effectively which firms intend, experience design is one of the most essential element. In this study, experience design focused on experience space is combined with space design to fulfill customers` various demand in the volatile consumption environment of current consumer society. The research is conducted on the state and the characters of experience design which is induced into the space of flagship stores. The research results shows that the elements which cause the combination of experience design and space design are user, behavior, and experience. From the perspective of user and behavior, the derived characters of experience design can be assorted into behavior induction, behavior lead, and behavior reaction which have been used practically at the flagship stores of luxury brands. Through experience design, firms provide customers with various event spaces and exterior spaces in which they can experience the affirmation of firms. Additional study on this topic will be surveyed continually to research the promotive elements which lead to experience design within space design and to suggest effective ways which can be applied experience design to spaces so as to heighten customers satisfaction.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 플래그쉽 스토어와 경험디자인
• 3. 사례조사
• 4. 결론
• 참고문헌