1 "증권사에서 투자자와 투자상담사의 관계발전에 관한 연구" 14 (14): 45-68, 1999
2 "매장에서의 고객-판매원의 관계형성에 관한 Naturalistic Inquiry" 10 (10): 41-69, 1999
3 "The Use of Pledges to Build and SustainCommitment in Distribution Channels Journal of Marketing 54" 42-58, 1992
4 "The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships" 63 (63): 70-87, 1999
5 "The Commitment-Trust Theory of Relationship Marketing Journal of Marketing" 20-38, 1994
6 "Relationship Between Proiders and Users of Market Research The Dynamic of Trust Within and Between Organizations Journal of Marketing Research" 314-328, 1992
7 "Journal of Marketing 51" 11-27, 1987
8 "Influences on Exchange Processes Buyer's Pre-conceptions of a Seller's Trustworthiness Journal of Consumer Research" 939-953, 1985
9 "How Do People from Different Cultures Develop Trust in Service Provider? Proceedings of Summer Educators' Conference"
10 "Determinants of Long-Term Orientation in Buyer-Seller Relationship Journal of Marketing" 1-19, 1994
1 "증권사에서 투자자와 투자상담사의 관계발전에 관한 연구" 14 (14): 45-68, 1999
2 "매장에서의 고객-판매원의 관계형성에 관한 Naturalistic Inquiry" 10 (10): 41-69, 1999
3 "The Use of Pledges to Build and SustainCommitment in Distribution Channels Journal of Marketing 54" 42-58, 1992
4 "The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships" 63 (63): 70-87, 1999
5 "The Commitment-Trust Theory of Relationship Marketing Journal of Marketing" 20-38, 1994
6 "Relationship Between Proiders and Users of Market Research The Dynamic of Trust Within and Between Organizations Journal of Marketing Research" 314-328, 1992
7 "Journal of Marketing 51" 11-27, 1987
8 "Influences on Exchange Processes Buyer's Pre-conceptions of a Seller's Trustworthiness Journal of Consumer Research" 939-953, 1985
9 "How Do People from Different Cultures Develop Trust in Service Provider? Proceedings of Summer Educators' Conference"
10 "Determinants of Long-Term Orientation in Buyer-Seller Relationship Journal of Marketing" 1-19, 1994
11 "Consumers' Trust of Salesperson and Manufacturer Journal of Business Research" 51 (51): 73-86, 2001
12 "Consumer Trust, Value and Loyalty in Relational Exchanges" 66 (66): 15-37, 2002