발터 벤야민의 아우라 개념에서 본 스포츠 = Sports from the Perspective of Walter Benjamin's Concept of Aura

다국어 초록 (Multilingual Abstract)

This study aims to apply Walter Benjamin’s concept of aura to sports, analyzing the impact of technological reproduction and digital media on sports experiences. Using Benjamin’s 『The Work of Art in the Age of Mechanical Reproduction』 as a theoretical foundation, the research explores the characteristics of aura in sports events, athletes, and fandom culture. It also examines how traditional sports experiences — such as authenticity and rarity — are transformed and restructured through technological reproduction. The findings reveal that digital media (TV broadcasts, social media, streaming services, and VR) expand the original sports experience and enable new immersive experiences. However, these technologies also exhibit a dual nature by partially diminishing the scarcity and uniqueness of the traditional aura. In other words, the aura of sports does not simply vanish; rather, it undergoes reinterpretation and expansion through the tension between the traditional aura and digital reproduction. This suggests that technological reproduction and original experiences coexist in contemporary sports culture, positioning sports as a significant cultural and social phenomenon beyond mere competition.