The Effect of Community Attachment and Interest and Event Awareness on Impact and Support for the Wellbeing Food Festival = Difference between Visitors and Volunteers

다국어 초록 (Multilingual Abstract)

This study compared perceptional differences in impact and support between visitors and volunteers at a well-being expo event. Little research has been done with event volunteers and furthermore on how event attendees and volunteers differed on their perceptions. The results of the study showed that significant differences were found between these two stakeholders with regard to community attachment, community interest, event awareness, perceived impacts, and support. Specifically, community interest was a stronger predictor of perceived impacts among visitors, whereas event awareness and community attachment were stronger predictors of perceived impacts among volunteers. The findings offer an important cue on the existence of perceptional differences between visitors and volunteers, which can be used in planning a sustainable event by incorporating both stakeholders` perspectives.