모바일 외식상품 어플리케이션의 위험지각이 e-구매의도에 미치는 영향 = 사용집단 간의 조절효과분석

다국어 초록 (Multilingual Abstract)

The purpose of this study was to understand interrelationship among Foodservice consumer` perceived risk on e-purchase intention in mobile application environment. Based on total 325 employees obtained from the empirical research, this study reviewed reliability and fitness of research model and verified total 2 hypotheses using Amos program. The SEM results showed that the perceived risk factors such as outcome risk(β=-.353 p<.001), security risk(β=-.273, p<.001), economic risk(β=-.122, p<.05) and psychological risk(β=-.122 p<.05) in order had significantly negative effects on e-purchasing intention. Also, it showed that outcome risk factor had a moderating effect on the relation between high-users and low-users of e-purchasing intention. Because the mobile application is still in its early stages, this study can provide the theoretical framework for future researches of mobile application, and various contributions when foodservice companies relating to mobile application establish promotions. Limitations and future research directions are also discussed.