국내 백화점 남녀공용 의류매장의 브랜드이미지 차별화전략에 따른 실내디자인 표현특성에 관한 연구 = A Study on the Expression Characteries of Interior Space based on the Brand’s image Distinction Strategies of Unisex clothes Wear Part Korean in the Department Stores - Focusing on the analysis of Casual clothes Brand -

다국어 초록 (Multilingual Abstract)

The department store has to play a role to present ceaselessly a new life style and culture for guests beyond simply selling goods, pursuit a differentiated guest-oriented strategy which is gradually subdivided, and put forth its whole energy to construct efficiently and to operate professionally shops, the basement to carry out the role.
The result of this research is as follows;
First, ASK. The walnut color on figured wood shows a high-quality image felt comfortable and sophisticated, and a chandelier in a fitting room makes the area splendid and also plays a role of decoration. Second, POLHAM. The whole interior color looks like a walnut on figured wood and furnitures are possible to move and show high-class, comfortable and active atmosphere. Third, Teenie-Weenie. The simple, neat interior and display with white tone deliver a high-class shop image to guests. Fourth, WHO.A.U. The charmingly decorated furniture style with white color and antique shows exotic atmosphere and is much more emphasized with high-class image. Fifth, GIORDANO. The whole interior color is white tone and furniture is possible to move as a channel style. The shop shows a simple, high-class atmosphere. Sixth, BEANPOLE. The front-closed shop space shows high-class shop image as the image combination with two tone with high-glossy black and white color.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 백화점 남녀공용 의류매장에 관한 일반적 고찰
• 3. 의류매장의 브랜드 이미지 차별화 전략과 실내디자인 표현특성
• 4. 남녀공용 캐주얼 의류매장의 사례분석
• 5. 결론
• 참고문헌