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    최고경영자의 경영권 크기와 기업의 사회적 책임활동 및 기업가치 = CEO Power, Corporate Social Responsibility, and Corporate Financial Performance: Evidence from Korea

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    https://www.riss.kr/link?id=A106927120

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    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

    The primary goal of business entities has shifted from profit-orientation toward broader socially motivated perspectives over the recent years. In the past, due to the over-emphasis on the short-term profits, business community frequently had to confront criticisms and protests raised by society at large. Today’s corporations are well aware of the importance of keeping balance between social responsibility and the pursuit of financial goals to ensure their long-lasting survival and prosperity. As such, business organizations make efforts to enhance their corporate image as a way to improve long-term profitability. With the heightened recognition of corporate social responsibility (CSR) in society, corporate entities have continuously refined their strategies to meet diverse stakeholders’ demands. In accordance with these circumstances, extensive research efforts have been undertaken to assess the empirical association between CSR and corporate financial performance (CFP) under diverse geographical context. However, rarely has it focussed on the association between CSR and CEO and CEO’s power, even though the final decision maker for CSR is the CEO.
    To fill void, this study examines the empirical relation between CSR and CEO power in Korean context. Based on agency theory, Barnea and Rubin(2010) suggests that powerful CEOs have an interest in over-investing in CSR in order to obtain private benefits of building reputation, possibly at a cost to shareholders. On the other hands, the conflicts resolution view asserts that powerful CEOs engage in the optimal level of CSR that lead to improve firm value through resolving the conflicts among various stakeholders. While those two views are predicting contradictory impact of CEO power on CSR, empirical research examining the association between CEO power and CSR in Korean context does not exist, to our knowledge. As such, this study is the first that provides Korean evidence on the relationship between CEO power and CSR.
    To achieve the above research objective, we examine whether the CSR performance is systematically related with the proxy of CEO power using a ordered probit regression model. In addition, we verify how the CSR performance with CEO power impact upon firm value using OLS and 2SLS. We assess CSR performance using ESG grade developed by KCGS(Korea Corporate Governance Service). CEO power is developed using CEO pay slice suggested by Bebchuk et al.(2011). Our sample is drawn from companies listed on the KRX for which the information of executive compensation and ESG grade are available. Our sample period covers 4 years from 2013-2016 and the final sample includes 621 firm-years from both manufacturing and non-manufacturing industries.
    Our main findings are as follows. First, we find a negative and significant relationship between CEO power and CSR. Second, we find that the interactive terms of CPS×CSR is positively correlated with firm value measured by Tobin’s Q. These results imply that powerful CEOs engage in the optimal level of CSR that lead to improve firm value. In other words, our results show that powerful CEO restricts over-investing in CSR that do not contribute to increasing firm value and involve only additional expenditure in Korean context. Major contribution of this study is one of the pioneering researches aiming at providing Korean evidence investigating the empirical association between CEO power and CSR performance. And second contribution derives from the improvement of research design over many previous studies. In particular, we incorporate recent innovations in measuring corporate governance system into our research design by using CEO pay slice as an empirical proxy of CEO centrality. In addition, we conducted additional analysis of the relation between interaction terms and firm value after controlling for potential endogeneity by using two-stage least squares regression analysis based on the simultaneous equation approach.
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    The primary goal of business entities has shifted from profit-orientation toward broader socially motivated perspectives over the recent years. In the past, due to the over-emphasis on the short-term profits, business community frequently had to confr...

    The primary goal of business entities has shifted from profit-orientation toward broader socially motivated perspectives over the recent years. In the past, due to the over-emphasis on the short-term profits, business community frequently had to confront criticisms and protests raised by society at large. Today’s corporations are well aware of the importance of keeping balance between social responsibility and the pursuit of financial goals to ensure their long-lasting survival and prosperity. As such, business organizations make efforts to enhance their corporate image as a way to improve long-term profitability. With the heightened recognition of corporate social responsibility (CSR) in society, corporate entities have continuously refined their strategies to meet diverse stakeholders’ demands. In accordance with these circumstances, extensive research efforts have been undertaken to assess the empirical association between CSR and corporate financial performance (CFP) under diverse geographical context. However, rarely has it focussed on the association between CSR and CEO and CEO’s power, even though the final decision maker for CSR is the CEO.
    To fill void, this study examines the empirical relation between CSR and CEO power in Korean context. Based on agency theory, Barnea and Rubin(2010) suggests that powerful CEOs have an interest in over-investing in CSR in order to obtain private benefits of building reputation, possibly at a cost to shareholders. On the other hands, the conflicts resolution view asserts that powerful CEOs engage in the optimal level of CSR that lead to improve firm value through resolving the conflicts among various stakeholders. While those two views are predicting contradictory impact of CEO power on CSR, empirical research examining the association between CEO power and CSR in Korean context does not exist, to our knowledge. As such, this study is the first that provides Korean evidence on the relationship between CEO power and CSR.
    To achieve the above research objective, we examine whether the CSR performance is systematically related with the proxy of CEO power using a ordered probit regression model. In addition, we verify how the CSR performance with CEO power impact upon firm value using OLS and 2SLS. We assess CSR performance using ESG grade developed by KCGS(Korea Corporate Governance Service). CEO power is developed using CEO pay slice suggested by Bebchuk et al.(2011). Our sample is drawn from companies listed on the KRX for which the information of executive compensation and ESG grade are available. Our sample period covers 4 years from 2013-2016 and the final sample includes 621 firm-years from both manufacturing and non-manufacturing industries.
    Our main findings are as follows. First, we find a negative and significant relationship between CEO power and CSR. Second, we find that the interactive terms of CPS×CSR is positively correlated with firm value measured by Tobin’s Q. These results imply that powerful CEOs engage in the optimal level of CSR that lead to improve firm value. In other words, our results show that powerful CEO restricts over-investing in CSR that do not contribute to increasing firm value and involve only additional expenditure in Korean context. Major contribution of this study is one of the pioneering researches aiming at providing Korean evidence investigating the empirical association between CEO power and CSR performance. And second contribution derives from the improvement of research design over many previous studies. In particular, we incorporate recent innovations in measuring corporate governance system into our research design by using CEO pay slice as an empirical proxy of CEO centrality. In addition, we conducted additional analysis of the relation between interaction terms and firm value after controlling for potential endogeneity by using two-stage least squares regression analysis based on the simultaneous equation approach.

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    참고문헌 (Reference)

    1 곽영민, "최고경영자의 경영재량권과 목표이익 달성을 위한 이익조정" 한국생산성학회 31 (31): 61-84, 2017

    2 곽영민, "최고경영자에 대한 경영권 집중화 수준과 기업가치" 한국회계학회 42 (42): 187-226, 2017

    3 이아영, "최고경영자 교체와 이익조정" 한국회계학회 32 (32): 117-150, 2007

    4 이예린, "전략적 CSR과 범용적 CSR의 구성비율이 기업의 성과에 미치는 영향" 한국기업경영학회 27 (27): 1-17, 2020

    5 Kaplan, R., "The Strategy-focused Organization: How Balanced Scorecard Companies Thrive in The New Business Environment" Harvard Business School Press 2001

    6 Becker, B., "The HR Scorecard: Linking People, Strategy, and Performance" Harvard Business School Press 2001

    7 Bebchuk, L., "The CEO Pay Slice" 102 : 199-221, 2011

    8 Adams, R., "Powerful CEOs and Their Impact on Corporate Performance" 18 (18): 1403-1432, 2005

    9 Allen, M. P., "Power, Performance, and Succession in the Large Corporation" 27 : 538-547, 1982

    10 Boeker, W., "Power and Managerial Dismissal : Scapegoating at the top" 37 (37): 400-421, 1992

    1 곽영민, "최고경영자의 경영재량권과 목표이익 달성을 위한 이익조정" 한국생산성학회 31 (31): 61-84, 2017

    2 곽영민, "최고경영자에 대한 경영권 집중화 수준과 기업가치" 한국회계학회 42 (42): 187-226, 2017

    3 이아영, "최고경영자 교체와 이익조정" 한국회계학회 32 (32): 117-150, 2007

    4 이예린, "전략적 CSR과 범용적 CSR의 구성비율이 기업의 성과에 미치는 영향" 한국기업경영학회 27 (27): 1-17, 2020

    5 Kaplan, R., "The Strategy-focused Organization: How Balanced Scorecard Companies Thrive in The New Business Environment" Harvard Business School Press 2001

    6 Becker, B., "The HR Scorecard: Linking People, Strategy, and Performance" Harvard Business School Press 2001

    7 Bebchuk, L., "The CEO Pay Slice" 102 : 199-221, 2011

    8 Adams, R., "Powerful CEOs and Their Impact on Corporate Performance" 18 (18): 1403-1432, 2005

    9 Allen, M. P., "Power, Performance, and Succession in the Large Corporation" 27 : 538-547, 1982

    10 Boeker, W., "Power and Managerial Dismissal : Scapegoating at the top" 37 (37): 400-421, 1992

    11 Margolis, J., "Misery Loves Companies : Rethinking Social Initiatives by Business" 48 (48): 268-305, 2003

    12 Barnea, A., "Corporate Social Responsibility as a Conflict Between Shareholders" 97 (97): 71-86, 2010

    13 Choi, J. S., "Corporate Social Responsibility and Corporate Financial Performance : Evidence from Korea" 35 (35): 291-311, 2010

    14 McWilliams, A., "Corporate Social Responsibility : `Strategic Implications" 43 (43): 1-18, 2006

    15 Jo, H., "Corporate Governance and Firm Value : The Impact of Corporate Social Responsibility" 103 (103): 351-383, 2011

    16 허미옥, "CSR활동이 브랜드 태도와 구매 의도에 미치는 영향 : 기업 이미지와 기업 명성의 매개역할" 한국생산성학회 25 (25): 23-48, 2011

    17 김성우, "CSR 활동이 외국인 기관투자자 소유지분비율과 기업가치에 미치는 영향" 한국생산성학회 27 (27): 429-456, 2013

    18 Milbourn, T., "CEO Reputation and Stock-based Compensation" 68 (68): 233-262, 2003

    19 Mande, V., "CEO Centrality and Meeting or Beating Analysts’ Earnings Forecasts" 39 (39): 82-112, 2013

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