친환경농산물의 소비자 홍보교육 실태와 활성화방안 = The current conditions of consumer PR-education of environment friendly agricultural products and the revitalization scheme

다국어 초록 (Multilingual Abstract)

This research aims to increase the understanding of consumers of the quality differences between environment friendly and general agricultural products. First, the research investigates and analyzes the current conditions of consumer education about environment friendly agricultural products that are feasible to increase trust. The characteristics and problems associated with consumer education of environment friendly agricultural products are identified and evaluated. This paper also suggests the revitalization scheme for the purpose of increasing the consumption of environment friendly agricultural products and thereby providing the necessary information for future research for stabilized production of the eco-products and social welfare.
210 households residing in Daegu city and 23 educational institutions including the people engaged in the agricultural sector have participated in the research using a set of questionaries. The results points out a couple of problems. The needs of wants of the receivers of education, that is consumers, have been improperly reflected. Moreover the educational events were a matter of repetition being considered as a one time simple event. In addition, the information provided in the events were usually for production and educational support such as budget and teaching staff recruitment was rather unsatisfactory in general. In overall, cooperative work between consumer education parties are insufficient.
The paper suggests the revitalization scheme. First of all, transformation of the current education towards consumer-centered is indispensable. It also includes the development of program that can evoke interests of the participants and that differs by age and social level. Furthermore, progressive program which can lead to the practising step through repetition should be formulated. Second, improvement of consumer education linked with region-specific social educational programs including Women hall and total social welfare center will be supportive.
Third, diversification of field-training which is self-discovering learning is necessary. For example, the number of farming and harvest experiences and excursions to environment friendly farms should be expanded.
Fourth, the consumer education should be initiated around the people engaged in the agricultural sector and productional groups. This would be effective as it can not only gather information that consumers need but also address issues immediately.
Fifth, development of consumer-education centered infrastructure is needed. Designation of executor who is in charge of consumer education and consumer information center for environment friendly agricultural products will be efficient. In addition, networking between producers and consumers and expansion of cyber-education linked to cyber-educational institute help revitalize the conditions.
Sixth, it is to produce a diverse level of consumer target. Women leaders, nutritionists, teachers, government employees and even the people who work in the firms should be in the arms of reach in the educational scheme, not only limited to households.
Lastly, to systematize consumer education a cooperative structure between interested parties should be established. It will allot tasks, specialize between fields and also removes the possible constraints through cooperation between them, which in turn revitalization in effect.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 필요성 = 1
• 2. 연구의 목적 = 2
• 3. 연구방법 및 내용 = 3
• (1) 연구방법 = 3
• (2) 연구내용 = 3
• (3) 연구범위 = 4
• 4. 선행연구 검토 = 4
• Ⅱ. 소비자교육의 개념과 현황 = 8
• 1. 소비자교육의 개념과 필요성 = 8
• (1) 소비자교육의 개념 = 8
• (2) 소비자교육의 필요성 = 9
• 2. 소비자교육의 형태와 현황 = 10
• (1) 소비자교육의 형태 = 11
• (2) 성인 소비자교육의 특성과 교육방안 = 12
• 3. 교육주체별 소비자교육 현황 = 15
• (1) 정부기관의 소비자교육 = 15
• (2) 민간소비자단체 등의 소비자교육 = 17
• (3) 한국소비자원의 소비자교육 = 18
• (4) 기타 대학 등 평생교육원의 소비자교육 = 18
• 4. 친환경농업의 실태 = 19
• (1) 친환경농업 = 19
• (2) 친환경농산물 = 19
• (3) 친환경농업의 현황 = 20
• Ⅲ. 친환경농산물 소비자 홍보교육의 실태와 문제점 = 22
• 1. 소비자 홍보교육의 현황 = 22
• (1) 교육주체별 교육현황 = 22
• (2) 인터넷 사이트의 정보제공 현황 = 24
• 2. 교육주체의 교육 실태조사 분석 = 25
• 3. 소비자의 교육인식 조사결과 = 29
• (1) 소비자의 친환경농산물 교육현황 = 29
• (2) 친환경농산물 소비자교육의 개선에 관한 인식도 = 32
• 4. 소비자 홍보교육의 특징과 문제점 = 35
• (1) 교육 수요자의 욕구 반영 미흡 = 35
• (2) 일회 행사성 위주의 단순교육 반복 = 36
• (3) 친환경농산물 생산위주의 정보제공 = 37
• (4) 소비자 홍보교육 지원체계 미흡 = 38
• (5) 관련기관 단체간 협력체제 미비 = 39
• Ⅳ. 소비자 홍보교육의 활성화 방안 = 40
• 1. 활성화방향 = 40
• 2. 활성화 방안 = 41
• (1) 수요자 중심의 교육으로 전환 = 41
• (2) 사회교육프로그램과 연계한 소비자교육 개선 = 42
• (3) 자기발견적인 현장교육의 다양화 = 43
• (4) 농업인과 생산자단체 중심의 소비자 홍보교육 주도 = 44
• (5) 소비자 홍보교육의 인프라 구축 = 45
• (6) 교육대상 계층의 다양화 = 46
• (7) 소비자교육 체계화를 위한 협력체제 구축 = 48
• Ⅴ. 요약 및 결론 = 49
• 참고문헌 = 53
• ABSTRACT = 57
• 부록 = 60