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    부산국제영화제(PIFF)가 부산의 관광이미지 제고에 미친 영향에 관한 연구

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    https://www.riss.kr/link?id=G3781582

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    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

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    한국어
    The purpose of the study was to examine the effect of the Pusan International Film Festival(PIFF) on the image of Pusan as a travel destination. Eighteen tourism destination image items were factor analyzed resulting in four factors: uniqueness/recreation; ease of access/logingㆍfood facilities; natural attractions/climate; cleanliness/safety. The paired-samples t-test was conducted to assess the differences between foreign tourists vs. domestic tourists in terms of tourism image factors. Compared to domestic tourists, foreign tourists had a more positive image of Pusan as a travel destination. Overall, the result showed that PIFF had a significant role in enhancing the tourism image of Pusan.
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    The purpose of the study was to examine the effect of the Pusan International Film Festival(PIFF) on the image of Pusan as a travel destination. Eighteen tourism destination image items were factor analyzed resulting in four factors: uniqueness/recrea...

    The purpose of the study was to examine the effect of the Pusan International Film Festival(PIFF) on the image of Pusan as a travel destination. Eighteen tourism destination image items were factor analyzed resulting in four factors: uniqueness/recreation; ease of access/logingㆍfood facilities; natural attractions/climate; cleanliness/safety. The paired-samples t-test was conducted to assess the differences between foreign tourists vs. domestic tourists in terms of tourism image factors. Compared to domestic tourists, foreign tourists had a more positive image of Pusan as a travel destination. Overall, the result showed that PIFF had a significant role in enhancing the tourism image of Pusan.

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