관광일반부문 : BSC를 활용한 리조트 사업 경영성과 평가방법에 관한 연구 = Research of the Evaluation Method for the Management Achievement applying Balanced Scorecard in Resort Business

다국어 초록 (Multilingual Abstract)

Currently the outcome of Management has been the mainstream of financial ratio. Cause these evaluation process is mostly the past oriented views, it doesn`t contain a prediction for the future and it is not helpful at all when managers or staffs make their own decision as all the figure are so vague. Moreover Resort Industry is mainly rely on an incorporeity, an alienness, and a contemporaneous inclination so it is difficult to measure of it`s own outcome. Nevertheless the evaluation using the BSC(Balanced Scorecard) could be carried out to form an estimate of the financial as well as non-financial performance. So it would be possible to control for both long- and short-term result supervision at once, to promote reaching the strategic target and specifically to change their way of working in addition to promoting their communication. Hence the management and evaluation methods using BSC are very important and it should be continue their research consistently in Resort Business depending on the quality of services, customer loyalty, brand value.