인터넷 이용자의 관광정보 희귀모형 분석에 관한 연구 = The model of regression in the user-based tourism information

다국어 초록 (Multilingual Abstract)

This study shows the effects of tourism information for users through the information technology. Information related to tourism which is qualitatively and quantitatively provided by portal or ISP(information service provider) in the internet has been continuously grown with information technology development which is based on netizens' information needs.
First of all, many of countries and regions give tourism information by the internet, in detail, World Wide Web. But, in Korea, it is not report who to read, how to give and where to show in detail in tourism information services.
In the internet market segment, we have to know the netizens' cognition. Expanding netizens' cognition, we have to know their needs and wants.
At first, The methodology of the regression analysis has reported the appropriate model and selected the variables effected the tourism website. As a result, the most influenced variable has been appeared the price variable in the goods and services.

목차 (Table of Contents)

• Ⅰ. 서론
• 1. 개요
• 2. 연구의 목적
• 3. 연구방법 및 범위
• Ⅱ. 이론적 배경
• 1. 소비자 행동으로서의 인지
• 2. 소비자의 정보탐색 및 획득과정
• Ⅲ. 관광정보 인지에 대한 회귀모형 분석
• 1. 관광정보 및 선행연구
• 2. 가설설정 및 조사개요
• 3. 인구통계적 특성
• 4. 신뢰도 및 상관관계분석
• 5. 가설검증
• 6. 분석결과
• Ⅳ. 결론
• 참고문헌
• Abstract