1 "혁신기술수용모델(TAM)을 응용한 인터넷쇼핑행동 고찰" 13 (13): 141-170, 2003
2 "전자상거래 통계조사 결과" 2004
3 "인터넷의 수용요인에 관한 실증적 연구" 29 (29): 885-909, 2000
4 "인터넷 쇼핑몰의 정보기술적 특성이 사용자의 방문 및 이용 빈도에 미치는 영향" 13 (13): 195-211, 2003
5 "사회과학조사방법론" 학현사 2000
6 "기술수용모델의 확장과 사용자의 정보시스템 수용" 32 (32): 1415-1452, 2003
7 "Why don‘t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior" 24 (24): 115-139, 2000
8 "Web retailing adoption: exploring the nature of internet users Web retailing behaviour" (10) : 81-94, 2003
9 "Using perceived ease of use and perceived usefulness to predict acceptance of the World Wide Web" 30 (30): 629-630, 1998
10 "User acceptance of microcomputer technology: an empirical test" 21 (21): 73-90, 1993
1 "혁신기술수용모델(TAM)을 응용한 인터넷쇼핑행동 고찰" 13 (13): 141-170, 2003
2 "전자상거래 통계조사 결과" 2004
3 "인터넷의 수용요인에 관한 실증적 연구" 29 (29): 885-909, 2000
4 "인터넷 쇼핑몰의 정보기술적 특성이 사용자의 방문 및 이용 빈도에 미치는 영향" 13 (13): 195-211, 2003
5 "사회과학조사방법론" 학현사 2000
6 "기술수용모델의 확장과 사용자의 정보시스템 수용" 32 (32): 1415-1452, 2003
7 "Why don‘t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior" 24 (24): 115-139, 2000
8 "Web retailing adoption: exploring the nature of internet users Web retailing behaviour" (10) : 81-94, 2003
9 "Using perceived ease of use and perceived usefulness to predict acceptance of the World Wide Web" 30 (30): 629-630, 1998
10 "User acceptance of microcomputer technology: an empirical test" 21 (21): 73-90, 1993
11 "User acceptance of computer technology: a comparison of two theoretical models" 35 (35): 982-1003, 1989
12 "Training end- users: an exploratory study" 11 (11): 547-559, 1987
13 "Toward an understanding of the behavioral intention to use an information system" 28 (28): 357-389, 1997
14 "Time flies when youre having fun: cognitive absorption and beliefs about information technology usage" 24 (24): 665-694, 2000
15 "The effects of self-efficacy on computer usage" 23 (23): 587-605, 1995
16 "The affecting factors on the adoption of object-oriented computing: the case of programming experience and personal innovativeness" 10 (10): 243-255, 2001
17 "Testing the determinants of microcomputer usage via a structural equation model" 11 (11): 87-114, 1995
18 "Perceived usefulness, perceived ease of use and user acceptance of information technology" 13 (13): 319-340, 1989
19 "Microcomputer playfulness: development of a measure with workplace implications" 16 (16): 201-226, 1992
20 "Intrinsic and extrinsic motivation in internet usage" 27 : 25-37, 1999
21 "Individual differences and MIS success: a review of the empirical literature" 25 (25): 966-979, 1979
22 "Individual adjustment to information-driven technologies: a critical review" 14 (14): 79-100, 1990
23 "Hedonic and utilitarian motivations for online retail shopping behavior" 77 : 511-535, 2001
24 "Gender difference in the perception and use of E-mail: an extension to the technology acceptance model" 21 (21): 389-400, 1997
25 "Extrinsic and intrinsic motivation to use computers in the workplace" 22 (22): 1111-1132, 1992
26 "Extending the TAM for a World-Wide-Web context" (38) : 217-230, 2001
27 "Enticing online consumers: an extended technology acceptance perspective" 39 (39): 705-719, 2002
28 "Computer self-efficacy: development of a measure and initial test" 19 (19): 189-211, 1995
29 "Are Individual differences germane to the acceptance of new information technologies?" 30 (30): 361-391, 1999
30 "Applying the technology acceptance model and flow theory to online consumer behavior" 13 (13): 205-223, 2002
31 "An empirical study of the relationships among end-user information systems acceptance Journal of Management Information Systems" 12 : 189-202, 1995
32 "A motivational model of microcomputer usage" 13 (13): 127-143, 1996
33 "A feedback model to understand information system usage" 33 (33): 213-224, 1998
34 "A conceptual and operational definition of personal innovativeness in the domain of information technology" 9 (9): 204-215, 1998