우리 나라 호텔광고의 발전과정에 관한 연구 = A Study of the History of Hotel Advertising in Korea

다국어 초록 (Multilingual Abstract)

For the continuous development of the hotel industry, more up-to-date and fresher methods of hotel advertising are required, especially in these days when hotels make no difference between themselves in quality and price. Accordingly, they need to exploit the effective use of advertisement for the raising of heir images and their images and their promotion of marketing.
Because hotel industries have quantitative, temporal, and spatial limitations in marketing, they need to analyse the characterization of their goods and the behavior of customers and to use advertisement for delivering their messages most effectively. Accordingly, they need systematic research, planning, execution, analysis and appraisal for the most effective execution of advertising.
For the effective execution of hotel advertising, the following basic methods are needed :
1. analysis of goods such as hotel facilities and service.
2. analysis of market by using information system.
3. raising the public confidence of the contents of advertisement.
4. analysis of contender's results of business and modes of advertising.

목차 (Table of Contents)

• Ⅰ. 머리말
• Ⅱ. 호텔광고의 기능과 구성요소
• 1. 광고의 개념과 필요성
• 2. 호텔광고의 기능과 구성요소
• 3. 호텔광고의 매체
• Ⅲ. 우리 나라 호텔광고의 발달과정
• 1. 태동기
• 2. 발아기
• 3. 도약기
• 4. 성장기
• 5. 개화기
• Ⅳ. 맺음말
• 참고문헌
• Abstract