관광지 특성에 따른 관광목적지 경쟁전략 선호도에 관한 국제비교 연구: 한국과 미국의 관광전문가 의견을 중심으로 = An International Comparison of Competitive Tourism Destination Strategies in Tourism Destination Characteristics: From Tourism Experts' Perspectives in Korea and USA

다국어 초록 (Multilingual Abstract)

This study was to explore an international coomparison of competitive tourism destination strategies in tourism destination characteristics from tourism experts' perspectives in Korea and USA. A total of 336 (Korean) and 246 (USA) were collected and analyzed to examine if there are any differences between Korean tourism experts and USA' tourism experts in terms of destination attractiveness, competiveness, place attachment, and support for tourism developemt. Alos, Cannonical correlation analysis were conducted to find out any correlation between competitive destination strategies and tourism resorce development. the findings imply that if the tourism experts perceive more attractive and competitive destinations, they more support competitive destination strategies. Additionally, Korean tourism destination may be needed to effectively manage tourism destinations by devloping supper structures such as hotel, information center, and other supper structures. It is confident that the information from this study would be usefule information to increase destination competitiveness in Korea.