企業廣告와 消費者選好度에 관한 硏究 = A Study on Corporate advertising and the preference of consumers

다국어 초록 (Multilingual Abstract)

According to social development, the preference of consumers will tend to be centralized by themselves. Furthermore, they produced commodities by means of "Tradition - Directed" or "Inner - Directed".
But, on account of social development, today which became social "Outer - Directed", the campaign of consumer protection, redistribution of corporate's interest and welfare of employee etc. intensify the corporate image (corporate advertising).
It is very complicated and creates renewed merit, as received fairiy different sense. The sense of having been seen, so with changing.
Like this, psychological variation of consumer does not let-up.
In this paper, I would like to suggest on the concept of corporate advertising and roles in virtue of recognition of the preference of consumers.

목차 (Table of Contents)

• 序論
• 第1章 企業廣告
• 1. 企業廣告의 槪裡念
• 2. 企業廣告의 必要性
• 3. 企業廣告의 目的
• 4. 企業廣告의 種類
• 第2章 消費者選好度
• 1. 消費者選好度란?
• 2. 消叢者選努度에 影響을 주는 要素
• 3. 消費春選好度 調査가 必要한 理由
• 4. 消費者選好度 形成의 順序
• 5. 消費者選好度 心理
• 第3章 企業廣告와 消費者選好度
• 1. 學習理論側面에서 본 企業廣告와 消費春選好度
• 2. 視覺, 味覺을 통한 企業廉告와 消費者選好度
• 3. 社會側面에서 본 企業廣告와 消費者送好度
• 4. 消費者選好度 形戚을 위한 企業廣告의 種類
• 結論
• 參考文獻