IPA 분석을 활용한 여성전문병원 입원환자의 선택속성이 관계지속의도에 미치는 영향 = The effect of the selection attributes of patients admitted to a women's hospital using IPA analysis on the intention to continue the relationship

다국어 초록 (Multilingual Abstract)

This study examined the differences in the selection attributes that women’s hospital inpatients consider important when choosing a hospital and their satisfaction after using the hospital through IPA analysis. Using the following research methodology, we assessed the impact of these selection attributes on the intention to continue the relationship and obtained the following findings. On the one hand, the items analyzed as being of high importance and high satisfaction were ‘ examination room', 'sick room', ‘travel distance’, ‘hospital staff image’, ‘hospital staff response service’, ‘hospital staff work processing ability’, ‘professional counseling of doctors/nurses’, ‘professional knowledge and skills of doctors/nurses’, ‘medical staff’s external reputation’ etc., and ‘hospital size’, and these items should be continuously maintained and strengthened. On the other hand, the items ‘reservation system’ and ‘parking facilities’ had high importance but very low satisfaction, and thus were judged to be items that should be focused on improving in the future.