백화점 쇼핑경험 가치가 브랜드자산 및 점포충성도에 미치는 영향

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 이론적 배경
• 2.1 쇼핑경험가치
• 2.2 소매점 브랜드자산
• 2.3 점포충성도
• 3. 연구모형 및 연구방법
• 3.1 연구모형
• 3.2 연구가설
• 3.3 변수의 조작적 정의
• 3.4 측정 방법
• 4. 실증적 분석과 결과
• 4.1 조사설계와 인구통계학적 특성
• 4.2 분석기법
• 4.3 변수의 신뢰성 및 타당성 검증
• 4.4 가설검증
• 5. 결론 및 시사점
• 5.1 결론
• 5.2 시사점
• ACKNOWLEDGMENTS
• REFERENCES

참고문헌 (Reference)

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