한국 성인여자 기성복 브랜드의 타깃 연령 및 생산사이즈에 관한 실태조사 연구 = A Study on Target Ages and Sizes of Korean Women's Ready-made Clothes

다국어 초록 (Multilingual Abstract)

The purpose of this study was to surrey and analytic the age classification of women customers as a target market and sizes on a label that were actually produced by each brand in Korean national brands: they were classified into sire far bodice and bottom. and compared with the distribution of national data of women's body measurement. They were analyzed and classified by brand groups of "miss", "missy," "Mrs." and "madam", The results welts:
1) It was fecund that recent products for ready-made fur women's clothes tend to be designed with target to the measured alges classified by the range of five or ten years. The main practice was that for "miss" brand group the age nnge was 7f five years, Bmd for "missy" brand group, ten years. And for "Mrs" and "madam" brand groups, it was of 15 or 20 years. So that, it is necessary to design their clothes based on their features of body considering the intervals of age.
2) "Mrs" and "madam" groups were most remarkable far their distribution into a vast range of sizes far three control dimensions and waist girth size when compared to "miss" and "missy" groups, The distribution of brand sine had no relation with that of body measurement and in particular, none was produced for short height size between 145 and 150 cm. For tall height size between 175 and 180 cm many brand sizes were distributed while body measurement was flew. It means that distribution of brand size was different from real distribution of body measurement as a result that the larger the bust girth in such cases over 160cm, the larger the size of hip girth.
Even as for the height 155 and 160 cm in which body measurement is concentrated, there were many problems because while sizes of 'large' bust girth and 'small' hip girth had a large distribution, their clothes were not produced.

목차 (Table of Contents)

• I.서론
• II.연구방법 및 절차
• 1.여자 기성복 브랜드의 타깃 연령에 관한 조사 (연구 1)
• 2.여자 기성복 브랜드의 생산 사이즈 조사와 인구체계측치와의 비교 (연구 2)
• III.결과 및 고찰
• 1.여자 기성복 브랜드의 타깃연령 설정에 관한 실태조사 (연구 1)
• 2.여자 기성복의 사이즈 생산 실태 (연구 2)
• IV.결론 및 요약