한·중 소비자의 온라인 소셜커머스 참여행동 비교연구

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구문제 및 연구방법
• Ⅳ. 연구결과
• Ⅴ. 결론 및 제언
• REFERENCE

참고문헌 (Reference)

1 주혁균, "한․중 소비자의 소셜커머스 이용 불평행동 및 재구매의도에 관한 연구" 한국소비자학회 23 (23): 225-248, 2012

2 성태경, "전자상거래의 성공요인: 한미 비교분석" 한국경영정보학회 12 (12): 37-53, 2002

3 이문성, "인터넷 쇼핑몰의 친숙도와 신뢰도가 온라인 상거래에 미치는 영향" 한국산업경영학회 18 (18): 93-124, 2003

4 송오식, "소셜 커머스의 법률관계 -공동구매형 소셜커머스에서 소비자보호를 중심으로-" 한국재산법학회 28 (28): 201-234, 2011

5 Strabase, "e-Commerce, Evolution to Consumer-driven 'social commerce'" 18 : 3-24, 2007

6 Sohn, Jeong Woong, "User Characteristics of Social Commerce Marketplaces" The Korean Society of Management Information Systems 531-541, 2011

7 Shin, J. K., "The Study of Factors Influncing Price-Consciousness on Private Brand Proneness" 295-311, 2004

8 7Rafaeli, S., "Interactivity: From new media to communication, In Sage Annual Review of Communication Research: Advancing Communication Science: Merging Mass and Interpersonal Processes" Sage 16-134, 1988

9 Wang, F., "How can the Web Help Build Customer Relationships? An Empirical Study on E-Tailing" 44 (44): 115-129, 2007

10 Stephen, A. T., "Deriving Value from Social Commerce Networks" 47 (47): 215-228, 2010

11 Yao, Y., "Compared Research on the Effects of Users' Satisfaction and Continuous Use Attention in Social Commerce Sites: Focusing on Social Commerce Characteristics and Personal Attributers in Korea and China" Chonnam University 2012

12 Rogers, E. M., "Communication of innovations : A cross-cultural approach(2nd ed. of Diffusion of innovations)." Free Press 1971

13 Song, C. S, "Building Interactivity on the Internet" 14 (14): 69-95, 1999

14 Tse, David K., "Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People’s Republic of China, and Taiwan" 15 (15): 457-472, 1989

15 Zhao, S. J., "A Study on the Satisfaction and Repurchase Intention of Korean and Chinese Social Commerce's User- Focused on the foodservice coupon's user-" Konkuk University 2011