문화공연 청중의 문화적 취향에 관한 연구 = A Study on the Cultural Taste of the Audience of Cultural Performance

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine how cultural performance audiences’ cultural tastes are differentiated and how they appear, and to present a cultural taste scale. As a scholarly predecessor, Bourdieu’s cultural capitalism, which argued for the existence of a significant relationship between cultural taste and class, highlighted the necessity of a new perspective on cultural tastes and their classification criteria that would be applicable to modern-day Korean society. In order to facilitate a concrete discussion on that subject, an audience that watched a cultural performance within the last 6 months was surveyed, and an interview with the audience (cultural experts and the general audience) was conducted. A questionnaire was developed, revised, and then used. The SPSS 23.0 statistical package program was used to conduct reliability and validity analyses, including a frequency analysis. The study’s demographic and viewing characteristics were as follows. There were 88 women (57.1%) and 66 men (42.9%). Respondents’ ages ranged from 20 to 29 years old, with 66 people (42.9%) in their twenties, and from 30 to 39 years old, with 39 people (25.3%) in their thirties. The respondents with the most advanced educational background were 131 students (85.1%) who had either graduated from or were attending university at the time of the study. With regard to average monthly income, there were 44 people (28.6%) who made less than 3~5 million won. For occupation, the highest result was 58 students (37.7%). Meanwhile, with regard to marital status, there were 102 single people (66.2%) and 52 married people (33.8%). For favorite genre, the highest result was 39 people (25.3%) who reported plays as their favorite genre. Moreover, companions had the highest response rate, with 69 lovers (44.8%). With regard to the ticket collection method, there were 134 people (87.0%), most of whom paid a fee. Finally, visit frequency was the highest among 82 people (53.2%) who visited more than 6 times. The cultural tastes examined in this study were: 1) palatable, 2) sensitive, 3) nostalgic, 4) fusion/complexity, 5) essential, 6) pleasure, 7) educational, and 8) popular. Thus, cultural preference was found to be composed of these eight elements. On the basis of these results, this study suggested a cultural taste scale that is applicable to modern-day Korean society. The study also indicated theoretical and practical implications for the field of culture and arts management as well as directions for further research.

참고문헌 (Reference)

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