미디어 콘텐츠영향에 의한 지역 관광 활성화 정책 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate the relationship between curiosity, imagination, expectation, history, and cultural properties on travel intention. Through this, we tried to suggest a cultural policy proposal point for the local government cultural organization and the broadcasting management agency. The implications of this study are as follows.
First, local governments cultural and broadcasting organizations should try to find out the contents of new food, cultural assets and tourist sites in the region. Furthermore, it is necessary to consider various ways of presenting contents so as to induce viewers interest. Secondly, local governments cultural and broadcasting organizations should create new contents based on content core such as food, cultural assets and sightseeing sites, and produce and broadcast content so that viewers can stimulate their imagination. In addition, it should be introduced in conjunction with contents such as food, cultural assets and tourist sites along with the core symbol mark in the region, so that the image of the region can be informed in more detail. Third, local governments cultural and broadcasting organizations should investigate the details of the desire to get from local tourism through the audience. Furthermore, based on the grasped desires, efforts should be made to provide regional images and create local colors. Lastly, local governments cultural and broadcasting organizations have collaborated with other organizations to be recognized for their historical tradition, local nature, local tales, cultural arts, etc. about local foods, cultural properties and tourist attractions introduced to viewers You will need to be certified. Furthermore, it is necessary to provide the audience with a foundation to raise the cultural value of the region and to make it through the visit.

참고문헌 (Reference)

1 조선배, "호텔산업의 서비스환경, 서비스품질, 고객만족, 재구매의도의 인과관계 규명 구조모형을 중심으로" 한국관광학회 26 (26): 149-164, 2002

2 유진룡, "엔터테인먼트산업의 이해" 넥서스BIZ 2011

3 황동필, "슬로시티 방문객의 관광동기가 만족, 태도 및 행동의도에 미치는 영향 연구" 관광경영학회 18 : 383-408, 2014

4 홍성욱, "상상력의 과학, 과학의 상상력" 독일어문화권연구소 (18) : 249-288, 2009

5 윤세목, "산업전시박람회 방문자의 방문동기가 만족도, 재방문의도, 행동의도에 미치는 영향에 관한 연구 - 2003 부산국제모터쇼를 중심으로 -" (사)한국관광레저학회 17 (17): 43-61, 2005

6 문화재청, "문화재 교육의 이론 방법 및 실제" 다원 2000

7 Johnson, M., "마음 속의 몸" 철학과현실사 2000

8 이상희, "대전 원도심 재생을 위한 도시역사성에 관한 연구" 목원대학교 대학원 2013

9 이유재, "구매 후 만족도 평가, 기대의 조정, 재구매 의도의 흐름에 관한 연구 : 고객충성도의 조절효과를 중심으로" 한국소비자학회 13 (13): 3-78, 2002

10 Mathieson, A., "Tourism: Economic, physical, and social impacts" Longman 1982

11 Ajzen, I., "The Theory of Planned Behavior" 50 (50): 179-211, 1991

12 Gyoung-Youl Jeong, "The Study on Educational Utilization and Policies of Visual Media:Focusing on the ‘I’and Imagination from the perspective of Communication" Chung-Ang University 2016

13 Reio, T. G., Jr., "The Measurement and Conceptualization of Curiosity" 167 : 117-135, 2006

14 김용범, "The Mass Media and Buying Intention of Medical Service" 한국관광연구학회 28 (28): 201-217, 2014

15 Jinok Yang, "The Influence of Brand History Appeared in Brand Stories of Old Fashion Companies on Consumer Brand Attitude" Korea University 2010

16 Lin, H., "The Development of an Imaginative Thinking Scale" 32 (32): 207-238, 2013

17 Brewer, W. F., "Stories are to Entertain: A Structural-Affect Theory of Stories" 6 : 473-486, 1982

18 Nunnally, J. C., "Psychometric Theory" Mcgraw-Hill 1967

19 Richards, G., "Production and consumption of Europe cultural tourism" 23 (23): 261-283, 1996

20 Bagozzi, R. P., "On the Evaluation of Structural Equation Models" 16 (16): 74-94, 1998

21 Kagan, J., "Motives and Development" 22 : 51-66, 1972

22 Phillipsa, J. A., "Investigating the effect of country image and subjective knowledge on attitudes and behaviors: U.S. Upper Midwesterners’intentions to consume Korean Food and visit Korea" 32 : 49-58, 2013

23 Hunt, J. M., "Intrinsic Motivation and its role in Psychological Development" 13 : 189-282, 1965

24 Litman, J. A., "Interest and Deprivation Dimensions of Epistemic Curiosity" 44 : 1585-1595, 2008

25 Murray, H., "Imagination May be more Important than Knowledge: The Eight Types of Imagination We Use" 12 : 113-120, 2013

26 Gwangmu Park, "Eonyong Lee, Network Governance Case Study on Conflict Resolution Process in Cultural City" 675-702, 2008

27 Alwitt, L. F., "Effects of Interestingness on Evaluations of TV Commercials" 22 (22): 42-43, 2000

28 Swan, J. E., "Disconfirmation of Expectations and Satisfaction with a Retail Service" 57 (57): 49-67, 1981

29 Challagalla, G. N., "Dimension and Type of Supervisory Control: Effects on Salesperson Performance and Satisfaction" 60 (60): 89-105, 1996

30 Voss, H. G., "Curiosity and Exploration, Theories and results" Academic Press 1983

31 Oliver, R. L., "Cognitive, Affective and Attributes of the Satisfaction Response" 20 (20): 418-430, 1993

32 Singh, J., "Boundary Role Ambiguity in Marketing Oriented Positions: A Multidimensional, Multifaceted Operationalization" 28 (28): 328-338, 1991

33 Fishbein, M., "Belief, Attitude, Intention and Behavior, An Introduction to Theory and Research" Addison-wesley Publishing reading 1985

34 Bentham, J., "An Introduction to the Principles of Morals and Legislation" Hafner Press 1973

35 Cardozo, R. N., "An Experimental Study of Customer Effort, Expectations and Satisfaction" 3 : 244-249, 1965

36 Wang-Kee Lee, "A Survey Research on the Plan for the Effective Preservation Program of the Historically and Cultural Environment" 13 (13): 145-155, 1997

37 So-yeon Park, "A Study on the Policy Networks among Participants of Local Festivals: The Cases of Hampyeong Butterfly Festival and Pyeongchang Hyoseok Cultural Festival" Seoul National University 2007

38 Gibong Kim, "A Study on the Influential Factors of Local Culture and Arts Policy Performance: Focusing on Korean Local Culture Foundatins" Sangji University 2016

39 Mann-Taek Lim, "A Study on the Conservation of Historical and Cultural Environment" 32 (32): 209-228, 1997

40 Eun-ha Jeong, "A Study on Visitor Motivation and Satisfaction of Traditional Cultural Destination:Focusing on the Jeonju Hanok Village" Jeonju University 2010

41 Sung-Su Ha, "A Study of Satisfaction and Revisit Intention based on the Tourism Attraction Factors: Focused on the Ulleung-Island" Kyunghee University 2009

42 Kyung-hee Choi, "A Study of Local Cultural Policy in Busan Metropolitan City" Dong Eui University 2008

43 Do-Hyung Nam, "A Preservation of the Historic Environment: A Case of Insa-dong" Yonsei University 2002

44 Burke, E., "A Philosophical Enquiry into the Origin of Our Ideas of the Sublime and Beautiful" Routledge & Kegan Paul 1958