신체이미지 관련 TV 메시지의 처리방식의 여대생의 신체만족감과 다이어트 행동에 미치는 영향에 관한 연구

다국어 초록 (Multilingual Abstract)

The current research investigated how college females' processing TV thinness-promoting messages(TPM) are related to their body image satisfaction and dieting behaviors. The study hypothesized that the effects of direct exposure of TPMs would be found on the body image variable and the dieting behavior variable. Also The three processing variables proposed by this study, upward comparison, perceived realism, and thinness as social norms, would influence the body image and the dieting behaviors as well. An experiment was conducted with 75 female college students. The experimental condition was instructed to watch a video segment that contained a variety of television program with thin characters on them, and the control condition to watch a video segment that contained a variety of television programs without thin characters. Then they were asked to fill out the questionnaire that dealt with mental proccessings while watching TPMs and their thoughts about body image satisfaction and dieting behaviors.
The results indicated no effect of the direct exposure of TPMs on response variables. Regardless of what college females saw, their responses of body image satisfaction and dieting behaviors were not significantly different between the experimental condition and the control condition. Looking at the relationships between the processing variables and response variables, all three processing variables were negatively related to the body image satisfaction. When people made upward comparison with thin characters on TV programs, they were less likely satisfied with their body image. The similar goes with the variable of percieved realism and the social norm variable. The more realistically perceive thin characters on TV and the more acceptance you have with the thin ideal, the less female college students were satisfied with their body images. With dieting behaviors, as the female viewers made more upward comparisons and as they perceived thin characters on television programs more realistically, they engaged in more dieting behaviors.
Future research should be directed on developing measures of such processing variables and coming up with more rigorous methods in dealing with the exposure effects. The current study did not found any significant exposure effect of TPMs and the researcher speculated that the acceptance or preference of the thin ideal penetrated in the Korean society might have undermined the exposure effects. Thus more research effort to investigate that issue is in order. As an alternative approach to understand viewers' processing of TPMs, the thought listing technique or think aloud protocol can be utilized to access viewers' thoughts while watching.

목차 (Table of Contents)

• 1. 문제제기
• 2. 이론적 논의
• 3. 연구 방법
• 4. 결과
• 5. 논의와 제한점
• 참고문헌
• Abstract