외식 프랜차이즈관계에서 지배구조, 갈등, 성과와의 관계 = The Relationships of Governance Structures, Conflicts and Performance in Foodservice Franchising Systems

다국어 초록 (Multilingual Abstract)

This study was to investigate the impact of types of governance structural on the reduction of conflict between the two parties of franchiser and franchisee and increase of business performance of franchiser. Based on previous study, governance structure between franchiser and franchisee were conceptualized in terms of contractual governance and relational governance. Also, a structural model which contained five research hypotheses between the two types of governance structure and the other constructs were developed. Data were collected from 206 restaurant franchisees in the Seoul and Kyunggi area. Results of structural equation model analysis indicated that contractual governance positively influenced on the reduction of conflicts and increase of franchisees business performance. Results also showed that the relational governance was found to be positively associated with the business performance and the reduction of conflicts. Results from this study suggest that relational governance and contractual governance function as complements in minimizing conflicts and improving performance in franchise organization. Implications of the results and limitations of the study were also discussed.

국문 초록 (Abstract)

본 연구는 대표적 혼합형 조직인 프랜차이즈 조직에서의 지배구조, 갈등, 그리고 성과간의 관계를 구조방정식 모형을 통하여 검증하고자 하였다. AMOS 프로그램을 통해 분석한 결과 본부의 지배구조 메커니즘, 가맹점의 갈등해소와 성과와 관계의 모든 가설이 지지되었다. 먼저, 프랜차이즈 본부의 계약적 지배구조 메커니즘의 사용은 가맹점의 갈등해결과 성과에 유의적인 영향을 미치고 있는 것으로 나타났다. 또한 관계적 지배구조는 가맹점의 갈등완화 뿐 아니라 성과에도 긍정적 영향을 미치는 것으로 밝혀졌고, 아울러 가맹점의 갈등은 성과 수준에 부정적으로 나타나는 것으로 확인되었다.

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