프리저브드 플라워 상품개발을 위한 국내 소비자 인식 및 선호도 조사

다국어 초록 (Multilingual Abstract)

The purpose of this study is researching domestic consumer’s perception and preferences for preserved flower to develope products. The basic questions about planning, design development and marketing of preserved flower product are asked to 160 included experts and non-experts of flower in the 1st survey. In the 2nd survey, intensive questions and customer’s preferences for product type and design elements (color, shape, species, material, fragrance etc.) are researched to the awared of preserved flower among 1st surveyed people. In aspects of product planning, the detailed product planning with well-awaring of the material characteristic of preserved flower is necessary, not concentrating on differences with natural flower products. In aspects of branding, diversifying the education and marketing of preserved flower itself is necessary, not differentiating among the other brand. And suggesting varied applications of preserved flower is seemed to be useful to expand its market, not concentrating on developing to high quality. In aspects of developing design, considering for various design elements is important when developing main mass flower. In case of filler flowers, having massive shape and balance with main is necessary to developing green leaves. In aspects of marketing, educating and marketing for preserved flower is seemed to be the most urgent priority for expanding its market, not designing and developing high quality products. Especially it is seemed to be necessary to secure some general marketing channel through mass media like advertise, newspaper and TV for the un-awared of preserved flower or uninterested in flower products. And to show various design applications and to improve design quality and maintenance of flower products is helpful to secure potential market.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 연구의 범위 및 방법
• 1. 연구 대상
• 2. 연구의 방법
• Ⅲ. 결과 및 고찰
• 1. 1차 설문 - 상품화 요소 조사 결과
• 2. 2차 설문 - 상품화 관련 시장 심화 분석 및 선호도 평가
• Ⅵ. 적요
• Ⅴ. References

참고문헌 (Reference)

1 나선영, "프리저브드 플라워( Preserved Flower ) 상품디자인에 관한 연구" 한국화예디자인학회 (26) : 51-70, 2012

2 옥진주, "花卉商品 消費者의 購買 行動에 影響을 미치는 要因 分析" 한국화예디자인학회 (12) : 135-148, 2005

3 Hwang, S.M., "Utilization of preserved flower and expert’s recognition in Korea" Korea Univ. Press 2014

4 "Namutrading"

5 Rural Development Administration, "Gangsonong preserved flowers development farm production exhibition"

6 Park, Y.J., "Flower distribution in the age of internalization and information" Wonkwang Univ. Press 2001

7 Lee, Y.H, "A study on the user’s moivation of university students for cut flower gift" 8 : 83-87, 2002