Strategic communication : an introduction

목차 (Table of Contents)

• CONTENTS
• List of illustrations = vi
• Preface = vii
• Introduction = 1
• PART Ⅰ Fundamentals = 17
• 1 What is communication? = 19
• 2 What is strategy? = 44
• 3 What is strategic communication? = 56
• PART Ⅱ Communication processes and organizations = 85
• 4 Society, social change and strategic communication = 87
• 5 Organizational identity and culture = 92
• 6 Change and crisis communication = 105
• 7 Mediatization : From traditional to social media = 121
• PART Ⅲ Future developments = 131
• 8 Reflections and the communicative organization = 133
• References = 141
• Index = 157