1 "호텔기업의 서비스지향성이 종업원 만족에 미치는 영향 : 등급별 분석을 중심으로" 한국관광학회 23 (23): 138-155, 2000
2 "종업원의 직무만족과 조직의 서비스지향성이 종업원의 서비스지향에 미치는 영향에 관한 연구" 한국마케팅학회 2 (2): 99-117, 1999
3 "조직의 서비스지향성이 기업성과에 미치는 영향" 한국품질경영학회 28 (28): 161-183, 2000
4 "시장지향성과 성과 : 사원만족 고객만족 및 기업이미지의 매개적 역할" 한국경영학회 27 (27): 157-184, 1998
5 "서비스품질과 서비스가치" 한국마케팅학회 1 (1): 77-99, 1999
6 "서비스지향성이 행정서비스 성과에 미치는 영향" 경기대학교 2003
7 "구성원의 서비스지향성이 경영성과에 미치는 영향에 관한 연구 : 서울시내특급호텔 및 대학병원을 중심으로" 경희대학교 2002
8 "and Performance; An Organizational Culture Perspective A Dissertation for the Degree Doctor of Philosophy" Arizona State University 1994
9 "The structural relationships between service orientation mediators and business performance in Korea hotel firms" 203-228, 1999
10 "The Service Profit Chain : How leading Companies Link Profit and Growth to Loyalty" 1997
1 "호텔기업의 서비스지향성이 종업원 만족에 미치는 영향 : 등급별 분석을 중심으로" 한국관광학회 23 (23): 138-155, 2000
2 "종업원의 직무만족과 조직의 서비스지향성이 종업원의 서비스지향에 미치는 영향에 관한 연구" 한국마케팅학회 2 (2): 99-117, 1999
3 "조직의 서비스지향성이 기업성과에 미치는 영향" 한국품질경영학회 28 (28): 161-183, 2000
4 "시장지향성과 성과 : 사원만족 고객만족 및 기업이미지의 매개적 역할" 한국경영학회 27 (27): 157-184, 1998
5 "서비스품질과 서비스가치" 한국마케팅학회 1 (1): 77-99, 1999
6 "서비스지향성이 행정서비스 성과에 미치는 영향" 경기대학교 2003
7 "구성원의 서비스지향성이 경영성과에 미치는 영향에 관한 연구 : 서울시내특급호텔 및 대학병원을 중심으로" 경희대학교 2002
8 "and Performance; An Organizational Culture Perspective A Dissertation for the Degree Doctor of Philosophy" Arizona State University 1994
9 "The structural relationships between service orientation mediators and business performance in Korea hotel firms" 203-228, 1999
10 "The Service Profit Chain : How leading Companies Link Profit and Growth to Loyalty" 1997
11 Rust, R. T, "The Satisfaction and Retention of Frontline Employees" 62-80, 1996
12 "The Management of Customer-Contact Service Employees : An Empirical Investigation" 52-70, 1996
13 A, "The Influence of the Market Orientation of the Firm on Sale Force Behavior and Attitudes Journal of Marketing Research" 106-116, 1994
14 "The Effects of Perceived Co-Worker Involvement and Supervisor Support on Service Provider Role Stress Performance and Job Satisfaction" 57-75, 1996
15 "The Effect of a Market Orientation on Business Profitability Journal of Marketing" 20-35, 1990
16 "The Case in Home Health Care Journal of Health Care Marketing" 24-32, 1991
17 "Striving for a New Orientation" 535-552, 1995
18 Zeithaml, V, "Services Marketing" 1997
19 "Service orientation of restaurant employee Paper presentation at the 1991 annual conference of the Council of Hotel" 1990
20 "Service Orientation of a Retailer's Business Strategy : Dimensions Antecedents and Performance Outcomes" 86-101, 2002
21 "Service Orientation and Persistence at Work : A Study of Corporate Hospital Employees" 79-86, 2001
22 Schmenner, R. W, "Service Operation Management" 1995
23 "SERV*OR : A Managerial Measure of Organizational Service-Orientation" 455-489, 1998
24 "Process Factors in Service Delivery What Employee Efforts Means to Customers" 91-117, 1995
25 Williams, "Organizational Culture As a Predictor of The Level of Salesperson's Customer Oriented Behavior" 1992
26 "Multivariate Data Analysis 5th" 1998
27 "Linking Employee Perceptions of Service Climate to Customer Satisfaction" 831-851, 1996
28 "Journal of Marketing" Diagnosing Favorable and Unfavorable Incidents 71-84, 1990
29 "Journal of Marketing" 53-70, 1993
30 "Journal of Marketing" 1-18, 1990
31 "Internal Service Quality Customer and Job Satisfaction : Linkages and Implications for Management" 206-231, 1996
32 "Developing Customer-Conscious Employees at Every Level Internal Marketing in the AMA handbook of Marketing for the Service Industries" 85-100, 1991
33 "Customer Service Orientation in Managerial and Non-Managerial Employees : An Exploratory Study" 477-484, 2002
34 "Contact Employees : Relationship Among Workforce Fairness Job Satisfaction and Service Behavior" 39-61, 1997
35 Shore, "Comparison of Affective Commitment and Continuance Commitment with Perceived Organizational Support Journal of Applied Psychology" 774-780, 1993
36 "Antecedents and Consequences of Salesperson Job Satisfaction Meta-Analysis and Assessment of Causal Effects Journal of Marketing Research" 63-77, 1993
37 Saxe, "A Measure of the Customer Orientation of Salespeople Journal of Marketing Research" 343-351, 1982