드라마 테마파크 콘텐츠 기획에 관한 연구 : MBC 드라마를 중심으로 = A study on the contents planning of drama theme park : focused on MBC (Munhwa Broadcasting Corporation) Drama

다국어 초록 (Multilingual Abstract)

Korean people are enthusiastic, possibly the most enthusiastic in the world, on a TV genre, dramas. The phenomenon does not only happen in Korea. The dramas are exported to overseas, and this enables foreigners to become acquainted with Korea and eventually to visit Korea. This shows a strong impact of the Cultural Contents Industry. However, the only available drama-related cultural contents (CC) in Korea is a simple tour to drama places where there is no prepared themes and concepts. Even among those places, only a few of them turned out to be a success; most of them failed because of the absence of recognition, market analysis and strategic investment. The main stream of the current CC market is One Source Multi-use (OSM), which creates various contents from one content. OSM maximizes the value added. Theme Parks is the best representative of OSM. Thus, it is required to realize that Korean dramas is a good OSM and to think over on what kinds of CC should be available in the Drama Theme Park (DTP). This paper is intended to minimize the precedent errors, to suggest a strategic approach on DTP, and eventually to design a simulated DTP based on a specific theme and concept.
This research consists of as followings. In Chapter 1, the introductory chapter, the research objective and methodologies will be presented. In Chapter 2, the theoretical background of Drama Theme Park will be examined. Searching the topic-related theses, periodicals, books, and web sites, this paper analyzes how theme parks are comprised. In addition, by searching related-news reports and collecting data, the paper presents ups and downs of the precedents, and suggests a necessary strategy on how to build a distinguished DTP. In Chapter 3, similar contents, such as "Kyoul Yonga (a famous Korean drama, translated into, "a winter love song") Tour", "Dejangeum (a drama, named after the heroin, a Korean nurse) Theme park", and "Cine I-studio (a place where people can dress and act like a movie star for fun)" are analyzed in terms of a semiotic concept, meaning-generative model. In addition, touring the three parks was made, so this chapter analyzes how the themes and concepts are comprised. Chapter 4, planning methodologies, suggests a full plan, from choice to method, how to build a DTP. Accordingly, in Chapter 5, a simulated DTP will be constructed based on the plan.
DTP is a place for amusement and pleasure. In addition, it reminds people of the drama itself and the time when they enjoyed the drama. People are watching a large number of dramas at this moment, and also many CC derived from the dramas is being created. What this paper focuses on is not a short term ill-prepared DTP, but a well-prepared steady popular DTP which continuously requires a suitable choice of a drama, various contents, events and renewals. The DTP in Chapter 5 consists of old-Korean dramas which were popular, so people still remember. This intention will appear to the visitors. 7 Korean dramas are selected under the main theme, 'Rainbow of Nostalgia', and other sub-theme zones which can stimulate the five senses.
The analyses and methodologies this paper suggests, understanding on what exactly DTP is and what is its feature by planning, specific theme, coherent and stimulating concepts, creating isolated space, and providing unusual experiences, all of these should be emphasized to make DTP (derived from 1 source, a drama), become a systemic and strategic CC.

목차 (Table of Contents)

• 목차
• Ⅰ. 서론 = 1
• 1. 연구의 목적 = 1
• 2. 연구의 범위 및 방법 = 2
• Ⅱ. 드라마 테마파크의 이론적 배경 = 4
• 1. 테마파크의 개념 = 4
• 1) 테마파크의 유래 = 4
• 2) 테마파크의 정의 = 5
• 3) 테마파크의 특성 = 6
• 4) 테마파크의 현황 = 7
• 2. 드라마 테마파크의 개념 = 10
• 1) 원소스 멀티유즈 = 10
• 2) 드라마 테마파크의 정의 = 11
• 3) 드라마 테마파크의 현황 = 11
• 4) 드라마 테마파크의 필요성 = 16
• Ⅲ. 유사콘텐츠 분석 = 23
• 1. 겨울연가 투어 - 한국 = 23
• 2. 겨울연가 춘천이야기 - 일본 = 30
• 3. 대장금 테마파크 = 31
• 4. 씨네아이 스튜디오 = 38
• Ⅳ. 드라마 테마파크 콘텐츠 기획방법론 = 45
• 1. 원천소스(드라마)선정 = 45
• 1) 성공한 콘텐츠 = 45
• 2) 긍정적인 쌍방향성 = 45
• 3) 팬덤구축 = 46
• 4) SWOT분석 = 47
• 2. 테마 설정 = 47
• 3. 스토리텔링 = 47
• 1) 이미지 point, 에피소드 추출 = 48
• 2) 오감접목 = 48
• 3) 오감접목을 통한 컨셉 구현 = 49
• 4) 감성의 아우라 구축 = 51
• Ⅴ. 드라마 테마파크 콘텐츠 기획의 실제 = 52
• 1. 기획의도 및 배경 = 52
• 2. 드라마 테마파크 콘텐츠 기획 = 53
• 1) 전체구성도 = 53
• 2) 조감도 = 54
• 3) 세부 구성도 = 55
• 가. MBC드라마 History = 55
• 나. 드라마 조정실 = 56
• 다. Home Zone - 〈사랑이 뭐길래〉 = 57
• 라. Costume Zone - 〈여명의 눈동자〉 = 61
• 마. Historical Zone - 〈허준〉 = 65
• 바. Thriller Zone - 〈M〉 = 69
• 사. Situation Zone - 〈남자셋 여자셋〉 = 73
• 아. Mania Zone - 〈네 멋대로 해라〉 = 77
• 자. Trendy Zone - 〈질투〉= 82
• 차. 상품, 식음코너 = 85
• Ⅵ. 결론 = 86
• 참고문헌 = 88
• ABSTRACT = 91