Recently, as advanced in IT technology, satellite and terrestrial DMB (Digital Multimedia Broadcasting) services were started. A number of drivers who installed telematics devices for watching DMB or traffic information sent by short messages or movin...
Recently, as advanced in IT technology, satellite and terrestrial DMB (Digital Multimedia Broadcasting) services were started. A number of drivers who installed telematics devices for watching DMB or traffic information sent by short messages or moving pictures are increasing in consequence. It was obvious that watching DMB during driving a car would distract driver’s visual and cognitive attention. However, there was little empirical research on this topic at home and abroad and the process how it influenced on driving behaviors wasn’t known. Therefore, in this study, we did a simulation experiment for investigating the effect of watching DMB during driving on driving behavior with domestic drivers. Also, we conducted a validity test of the visual occlusion method which was introduced as a distraction test. 24 participants were included in our repeated measured design experiment. We compared three conditions and showed the results. Limitations and implications of results, distraction and the visual occlusion method were discussed.