연구논문 : 주제공원 방문객의 만족에 관한 연구 = A study on the customer's satisfaction of the theme park attributes

다국어 초록 (Multilingual Abstract)

The primary propose of this study is to identify attractive attributes influential to the selection of the theme park. The secondary purpose is to test the differences among the customer's satisfaction of the theme park attributes in relation to the general characteristics presented by the populated customers. 5 theme parks around the metropolitan areas were selected as the object of this study and 531 questionnaires were distributed. Major findings are as follows ; Fistly, rest space is revealed as the mast satisfaction attribute followed by proximity and operation time. Secondly, the source of information about the theme park is revealed to be high satisfaction in relatives. The use-methods of visits to the theme park is revealed to be high in one or two visits, and the question of revisit to the theme park is revealed more positive respondents than negative ones. Thirdly, it is revealed that there was partially a significant difference in testing the differences among attributes in relation to the general characteristics presented by the populated customers.