On-Line 여행상품 품질 향상에 관한 연구 = 국외 여행상품을 중심으로

다국어 초록 (Multilingual Abstract)

There are several ways for competitive power in the field of the On-Line tourist business. First, offering the price of travel goods by price segmentation. Second, revitalizing the excellent travel goods authentication system. Third, elevating travel goods quality and providing the lower price of travel goods; this is the most effective way to tourist and the On-Line traveling agency. For elevating travel goods quality in the field of the On-Line tourist business, CEO's mind which shows resolute investment and trust is more important than anything. In order to reduce the exessive competition, it needs reinforcing the conditions for establishment and amending present the return system to the license system. The traveling agencies' self-examination and the authorities's support are also needed. customers of the On-Line traveling agencies get mileage from the mileage system and use as a cash if the mileage is over the specific point. This make customers to get additional discount and to motivate people to take the prior on-line traveling agency. The way to enhance this mileage system would attract new customers and would make the customers to prefer the On-Line traveling agencies.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. On-Line 여행상품의 내용분석
• Ⅳ. On-Line 여행상품의 문제점과 품질향상을 위한 방안
• Ⅴ. 결론
• 참고문헌