성별과 관여도에 따른 옥외광고의 커뮤니케이션 효과

참고문헌 (Reference)

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2 이문규, "소비자 행동의 이해" 법문사 2001

3 이상빈, "마케팅 광고척도 핸드북" 학지사 2000

4 오두범, "광고학원론" 전예원 1998

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22 고대웅, "97 광고산업발전대책보고서" 한국광고단체연합회 11 (11): 71-72, 1997