사인디자인 요소로서 픽토그램의 반복 사용 효과 연구

참고문헌 (Reference)

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3 홍기선, "커뮤니케이션론" 나남출판 1993

4 서범석, "옥외광고학원론" 위드북스 2004

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6 서범석, "옥외광고론" 나남출판 2001

7 이학식, "반복광고 실행과 광고효과간의 관계에 대한 조정변수의 역할" 34 : 52-77, 1997

8 홍성태, "메시지 학습이론의 마케팅 관점에서의 이해" 8 : 51-78, 1990

9 우상기, "도시 공간에 있어 휴먼인터페이스를 중심으로 한 커뮤니케이션에 관한 연구" 2 (2): 75-90, 2005

10 김완석, "광고태도가 상표태도 형성에 영향을 미치는 과정에 대한 상표친숙도의 영향" 34 : 31-49, 1997

11 이경섭, "광고모델에 따른 광고의 신뢰도 분석" 3 : 93-104, 1996

12 이두희, "광고모델과 광고배경의 상호작용이 광고효과에 미치는 영향: 심상정보처리적 접근" 6 (6): 137-167, 1995

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27 Hauser, J. R, "An evaluation cost model of consideration sets" 16 : 393-408, 1990

28 Craig, S. C, "Advertising wearout: An experimental analysis" 15 : 111-116, 1976

29 Sawyer, A. G, "A laboratory experimental investigation of the effects of advertising" Stanford University 1971

30 제일기획, "95 SP 미디어 가이드북" 제일기획SP미디어팀 1995