제약시장에서의 열등제품 효과에 관한 연구

다국어 초록 (Multilingual Abstract)

The increased interest in the market movement towards generic products has been observed these days. Throughout the attraction theory, this study first explains how generic product introduction has an impact on original products. This study also shows how the social conformity theory is empirically applied to explanation of the attraction effects regarding generic products

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 배경
• 3. 연구방법
• 4. 실증분석 및 연구결과
• 5. 결론
• 참고문헌

참고문헌 (Reference)

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