http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
https://www.riss.kr/link?id=O77349770
2005년
eng
1475-8962
SCOPUS
학술저널
International journal of sport management and marketing
141-154 [※수록면이 p5 이하이면, Review, Columns, Editor's Note, Abstract 등일 경우가 있습니다.]
0
상세조회0
다운로드
Lost in translation: cultural differences in the interpretation violence in sport advertising
Expressing Fenway: managing and marketing heritage within the global sports marketplace
Globalisation and globesity: the impact of the 2008 Beijing Olympics on China
Sporting sign wars: advertising and the contested terrain of sporting events and venues