재판매가격유지행위 = Resale Price Maintenance

다국어 초록 (Multilingual Abstract)

Resale Price Maintenance (RPM) means the practice whereby a manufacturer or its distributor forces resellers to sell the manufacturer`s product at certain prices (resale price maintenance), at or above a price floor (minimum resale price maintenance) or at or below a price ceiling (maximum resale price maintenance), determined by it in advance for each stage of transaction or such business entity deals in the commodity with other business entities under binding terms and conditions determined thereby. The Monopoly Regulation and Fair Trade Act (MRFTA) prohibits resale price maintenance. But it shall not apply where there exist justifiable reasons in terms of the maximum price maintenance preventing the transactions of products or services in excess of specified prices. So minimum resale price maintenance would be prohibited under the MRFTA. Overturning a 96-year-old rule, the United States Supreme Court held in Leegin case (2007) that minimum resale price maintenance agreements would no longer be considered illegal per se under Section 1 of the Sherman Act, but instead would be evaluated under the more lenient “rule of reason.” Recently, the Korean Supreme Court held that minimum resale price maintenance is allowed if there exist justifiable reasons like promoting the interests of consumers through causing competition between trademarks according to the current market condition although it seems to restraint on competition inside trademarks in relevant cases. But, minimum resale price maintenance is illegal per se under the MRFTA. So the Korean Supreme Court should be overturned the Supreme Court`s decision.

참고문헌 (Reference)

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