The purpose of this study is to examine the characteristics and meanings of the letter design applied to modern fashion. Due to the arrival of digital era, various types of image have been being used for communication instead of the text or letter. Th...
The purpose of this study is to examine the characteristics and meanings of the letter design applied to modern fashion. Due to the arrival of digital era, various types of image have been being used for communication instead of the text or letter. The letter was not disappeared but changed to letter image or letter design and it is still applied to the various design area. After this study, the characteristics and meanings of the letter design applied to modern fashion were summarized to three types as follows. First, letter design is appeared on fashion goods for revealing brand logo and it symbolizes the user's high value or high taste. It is highly related to the Korean conspicuous consumption. Second, with the influence of pure art, such as pop art, cubism and graffiti, art letter design is applied to the various modern fashion design area. Third, through the letter design, homogeneity can be expressed.