The main purpose of this study is to scrutinize the effect of consumer’s financial literacy and capacity on the demand for life insurance. This study uses the novel household survey data conducted by the Consumer Financial Protection Bureau (CFPB) o...
The main purpose of this study is to scrutinize the effect of consumer’s financial literacy and capacity on the demand for life insurance. This study uses the novel household survey data conducted by the Consumer Financial Protection Bureau (CFPB) of 2016. The paper finds evidence that consumer’s financial literacy and capacity is positively related with a consumer’s purchase of life insurance, and these are new critical factors in the life insurance demand model. Most of the prior research has focused on the life insurance purchase as a function of various socioeconomic and demographic variables associated with an individual’s risk aversion.
However, this study focuses more on an individual’s psychological and behavioral factors while controlling various socioeconomic and demographics variables. To measure a consumer’s financial literacy and capacity, CFPB newly introduces the objective and subjective financial knowledge, the propensity to plan, and financial socialization by conducting the survey.
Furthermore, the paper attempts to analyze the relationship between a consumer’s financial literacy and capacity and financial well-being. The financial well-being score is construed as a proxy for consumer’s expected utility to demonstrate that life insurance ownership induces an increment of consumer’s expected utility as stated in the conventional insurance theory. However, due to the ongoing endogeneity and reverse causality problem, this hypothesis remains for future study.