30대 블로거들의 블로그 매개 커뮤니케이션 연구

다국어 초록 (Multilingual Abstract)

Based on the intensive interviews with bloggers, this study analyzes how the blogs are categorized and how the bloggers use their blogs in a meaningful way in their everyday lives. We can classify three types of blogs; a self-relationship oriented blog, a personal-relationship oriented blog and an audience-relationship oriented blog. In the self-relationship oriented blog, the bloggers find the meanings in 'objectifying themselves and communicating with themselves,' 'giving the self-esteem' and 'having the self-contentment.' In the personal-relationship oriented blog, the bloggers strengthen the relationships with acquaintances by 'continuing, expanding, and intensifying the relationships through sharing everyday lives and exchanging opinions with openness. In the audience-relationship oriented blog, the bloggers try to produce the professional contents through the process of 'analyzing the audiences,' 'collecting the data for contents' and 'producing the contents.' According to the analysis on the interrelation between the use of blog and the use of other media, the blog is found to be partially taking the function as a personal media, and it is also found that in audience-relationship oriented blogs, the uses of information-media are being increased contrary to the widespread anticipation. Especially, unlike the bloggers in the twenties, the bloggers in the thirties make 'substantial' blogs by broadening the social relationships and pondering on their lives through self-communication. In result, blogs are expected to function as an individual media that mediates a variety of communication forms as well as a social media that helps realize the citizen-journalism.

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