상용고객 우대제도와 소비자보호에 관한 연구 = A Study on the Frequent Flyer Program and Consumer Protection

다국어 초록 (Multilingual Abstract)

A frequent flyer program is a loyalty program offered by many airlines. Typically, airline customers enrolled in the program accumulate points corresponding to the distance flown on that airline. Accrued points can be redeemed for free air travel(other goods or services) or for increased benefits, such as airport lounge access or priority bookings. The first modern frequent flyer program was AAdvantage, initiated in May 1981 by American Airlines. Since then, frequent-flyer programs have grown enormously. But according as time passes, lots of consumer damages are occurring, and consideration of legal solutions is pressing in reply. Origination of these legal problem happens in difference of realization about mileage most basically. A businessman is recognizing a mileage into a kind of benefit, but a consumer is recognizing as a right. But legal protection on mileage should be achieved because mileage is not simple benefit but a right of consumer Also, a businessman is denying inheritance of mileage, but this right can not exclude inheritance because it is property rights. Extinctive prescription period of mileages is 3 years and the starting point of reckoning should be settled a time that a consumer could use mileages. In amendment of clause as to mileages, businesses` unilateral amendment is not legally binding. Therefore, in case of satisfying the required conditions, an amended clause comes into effect. A contract by means of the pre-point discount system amounts to a installment transaction on the Installment Transaction Act. So, a businessman must fulfill one`s duties(duty of explanation, duty to deliver contractual documents and others) and a consumer could exercise one`s rights(cooling-off, right of defense and others) on Installment Transaction Act. Finally, it is necessary to establish a standard of mileages on related standardized agreements(the electronic commerce standardized agreement and the credit card standardized agreement) because mileage is not simple benefit but a right of consumer.

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