우리나라 여성의 마스카라 이용 실태에 관한 연구 = A Study on the Patterns of Mascara Usage in Korean Women

다국어 초록 (Multilingual Abstract)

  The objectives of this study were to investigate the patterns of mascara usage, to understand relations between the shapes of eyelash and mascara types, and relations between the patterns of mascara usage and demographic variables. The subjects were 3979 women aged 17～61 years.<BR>  1. The patterns of mascara usage in Korean women are like these. Over 90% of Korean women use mascara in a bid to make their eye shape clear in most cases. They put the importance on mascara-effect, when they purchase it. Most of them use mascara 2～3 times a week, which they spend ￦10,000～20,000 on every 3～6 months. Many Korean women have ever used an imported mascara. The Korean women consider the importance of mascara usage in the eye make-up under 30～50%. In mascara types, long-lash mascara and volume-up mascara are popular. In the shape of its brush, bullet-shaped one. In the color of mascara, colorful one. A lot of women use a eyelash curler. A special eye make-up remover for mascara is used by about half of them. The reason why some women don"t use mascara is that it smudges around the eyeline. The top mascara brand, currently used in the subjects, is Lancome, and the ICS is the first one among the domestic brands. 2. There"re relations between the shapes of eyelash and mascara types. The long and thick-eyelashed women, or the long and thin-eyelashed ones show a decided preference for a volume-up effect mascara. The short and thick-eyelashed ones or the short and thin-eyelashed ones, for a long-lash effect mascara. 3. The behavior of mascara usage showed significant difference according to demographic variables. The price of mascara has something to do with educational level, job, age, income level, or marital status. Mascara usage frequency has relations with educational level, job, age, income level, or marital status. Color mascara relates to educational level, job, age, income level, or marital status. The use of imported mascara is linked to educational level, job, age, income level, or marital status.

목차 (Table of Contents)

• Abstract
  Ⅰ. 서론
  Ⅱ. 이론적 배경
  Ⅲ. 연구 방법 및 절차
  Ⅳ. 결과 및 논의
  Ⅴ. 결론 및 제언
  참고문헌