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      광고의 커뮤니케이션 기능에 대한 연구 = A Study on the Communication Function of Advertising

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      https://www.riss.kr/link?id=A75009650

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      다국어 초록 (Multilingual Abstract)

      There have been various studies undertaken to explain the communicative function of advertising, however there have been few research which approaches from a visual aspect by way of making an advertising program, that is an advertising design. thus this study was performed to present guidelines for teaching advertising design students or for making advertising programs. The results of the study show that if students are taught visually the advertising communication process, by way of making a visual advertising program at each stage-Attention, Interest, Desire, Memory, Action -of the advertising adoption process, the making an advertising program can be easily understood and the educational effects can be maximized.
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      There have been various studies undertaken to explain the communicative function of advertising, however there have been few research which approaches from a visual aspect by way of making an advertising program, that is an advertising design. thus th...

      There have been various studies undertaken to explain the communicative function of advertising, however there have been few research which approaches from a visual aspect by way of making an advertising program, that is an advertising design. thus this study was performed to present guidelines for teaching advertising design students or for making advertising programs. The results of the study show that if students are taught visually the advertising communication process, by way of making a visual advertising program at each stage-Attention, Interest, Desire, Memory, Action -of the advertising adoption process, the making an advertising program can be easily understood and the educational effects can be maximized.

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      목차 (Table of Contents)

      • ABSTRACT = 215
      • Ⅰ. 연구의 목적 = 215
      • Ⅱ. 연구의 방법 및 범위 = 216
      • Ⅲ. 커뮤니케이션 기능의 이론적 배경 = 216
      • Ⅳ. 연구 결과 = 217
      • ABSTRACT = 215
      • Ⅰ. 연구의 목적 = 215
      • Ⅱ. 연구의 방법 및 범위 = 216
      • Ⅲ. 커뮤니케이션 기능의 이론적 배경 = 216
      • Ⅳ. 연구 결과 = 217
      • Ⅴ. 문제점 및 개선 방안 = 222
      • Ⅵ. 결론 = 222
      • 참고문헌 = 223
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